A whopping 71% of all
financial advisors today say that growing their businesses – in
particular, adding new clients – is a top priority. To be
successful, it will be necessary to sharpen the saw, or
recondition the Rainmaker skills. Does this describe you? If so,
be aware that Rainmaking has changed dramatically (along with
the prospective client) since the last time you may have
concentrated on growth. That’s why you need RainmakerDNA.
Do you want to acquire practices
and inherit advisors? If so, you are in good company: 34%
of your peers are combing the horizon for practices to buy as a
way to build value and equity . But not all practices have
strong business development acumen. That’s why you need
RainmakerDNA.
Extending the life of the
practice with a new generation will occupy financial advisory
businesses for the next 7-10 years, as founding advisors begin
succession planning in earnest and seek to hire associate
advisors with rainmaking skills (27% of senior
advisors are seeking them) or a business development specialist
(19% of senior advisors are seeking them). It will be mission
critical to select only those advisors and specialists with the
qualities, skills, supportive beliefs and processes that ensure
successful rainmaking. If you want to replicate your ability to
generate new business with others, you need RainmakerDNA.
Demand for next generation
financial advisors has never been higher, but supply is limited.
Excellent financial preparatory programs are in place in some of
the country’s best colleges and universities. Luckily, young
people do choose the financial profession; but
overall numbers will decrease slightly in the next decade.
Preparatory programs admit that although they have rich content
to prepare new advisors in the technical aspects of the
financial profession, what’s missing are programs to teach
students essential skills in establishing, cultivating and
maintaining long-term client relationships. If you are preparing
Next Gen advisors, you need RainmakerDNA.
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